With the upgrading of residents’ consumption concepts and the change of living styles, the consumption behavior of the furniture market has undergone tremendous changes in recent years, completely different from the traditional consumption mode of “practicality first”. Modern consumers, especially young consumer groups aged 25 to 40, pay more attention to the integration of aesthetics, functionality, environmental protection and experience when purchasing furniture, and their consumption demands are more personalized and refined.

First of all, aesthetic demand has become an important purchasing factor. Consumers no longer pursue bulky and complicated furniture styles, but prefer minimalist, light luxury, Nordic, ins and other fashionable design styles, and pay attention to the unity of furniture and overall home decoration style. Secondly, environmental protection performance has become the rigid standard of consumption. Most consumers will take the formaldehyde emission, material safety and environmental certification of furniture as the primary reference index, and refuse low-quality and polluting products. Thirdly, functional diversification is increasingly valued. Modern families have diverse living scenarios, and multi-functional furniture such as telescopic furniture, storage-integrated furniture and convertible furniture is very popular, especially suitable for small-family living groups. In addition, consumers’ brand awareness and after-sales demand are constantly improving. They tend to choose formal brands with guaranteed quality and perfect after-sales service, and pay attention to product experience and long-term use value rather than simply pursuing low prices. These changes in consumer behavior are forcing furniture enterprises to transform from low-cost manufacturing to high-quality and personalized production.